TRACE Sports Stars is the first entertainment channel dedicated to the lives of sports celebrities. It takes a unique behind the scenes access on sporting icons.
The brand evolution reflects the editorial move to give the channel stronger focus on stars and sports celebrities. the introduction of the new brand provides an immediate recognition and indication of the channel content.
Together with the new brand, TRACE Sports Stars is also introducing new programmes made by international award winning producers that will offer great and engaging viewer experience related to Sports celebs.